How Do You Thank Your Clients?

Client gifts don't need to be overwhelming

How do you thank your clients for investing in you? Trusting you? Recommending you? Choosing to work with you project after project, year after year and as I'm typing this out, I'm hoping your answer isn't, I don't... Clients, customers they are all the same. They are the reason you get to do what you do and hopefully love. They are the reason you can pay those bills and employ a team behind you. They are the heartbeat of your company and they should be thanked properly. 

You need to acknowledge that your client base has options to work with anyone else, but they chose YOU!

This can be over-looked from the day to day grind. The truth is, our client list has the ability to take their business and money elsewhere. But they have chosen to work with YOU and that is the greatest compliment! I receive emails daily regarding client gifts and asking if I "think they are necessary." YES, YES, YES! The answer will always be YES! Now, before I lose you, this doesn't mean you need to spend an exuberant amount of money or have something that is over-the-top fancy. A well thought-out, cohesive and aesthetically pleasing gift will deliver an even better impact than a gift that is mismatched or doesn't align with your business values. Client gifts are not just a way of letting your client base know how much they mean to you but it's an opportunity to reintroduce them to your brand and what it stands for. 

client gifts

I've worked with all different types of businesses and organizations, designing the perfect compliment to their brand and the feed-back is always parallel with one another. Upon receipt of their gift, the client is reminded why they have chosen you. Simply, because your attention to detail and customer service are the finest they have ever received. Whether you want to send a special gift during the Holiday season or at different intervals through-out the relationship, there is no wrong time to gift your clientele.  

client gifts

When you work with That's Darlin' we will dig into the core values of your brand to create a unique experience for your clients. To get started on your very own custom gift experience for client or corporate gifting, visit our Custom Gift Shop. 

Photo by Love and Light Photographs 

HOW DO YOU DEFINE SUCCESS?

For the past year, I've had a running list of idea's that I knew I wanted to blog about, eventually... The one topic that kept coming up for me was how I define success, what does being successful look like? I feel like the success talk is much like the money talk, no one wants to have it. Success should not be something we are embarrassed about, hide from or even feel the need to exaggerate. Your success and victories should be celebrated no matter how small they may seem. Here are a few ways I learned to embrace the process of accepting my own successes. 

IT'S NOT A NUMBERS GAME

I've been there, I've done it, I'm guilty as charged. I have compared away, whether its the number of followers they have, number of blog posts, amount of times they have been published, number of likes, numbers, numbers, numbers! I thought in order for me to be/feel successful, my numbers needed to be off the charts, that the amount of followers would equate to the amount of work I received. #FALSE

Yes, of course as my following grows I do tend to feel encouraged and the amount of likes I receive may shift from day to day. But I can now attest to the theory, that the amount of followers equals the amount of work I receive is false. (At least for me this is true) Hand raised high; I am busy, I sometimes receive more inquiries that I can answer in a promptly time frame, I have enough work for my two hands and small studio space can handle at the moment. Numbers no longer control my image of success. Instead, the time and care I can offer each client is how I define my success. When a client sends me a message reassuring me that I am meant to do this, that is what makes me feel successful. 

Client gifts Gift box ribbon hang tags custom gift gift design curated gift

FORWARD IS A MOTION

Don't get me wrong, yes I have semi-mastered the non-numbers game of thought but that doesn't mean I still fall into the comparison game from time to time. I am only human after all, and definitely not perfect. Gauging your success on someone's portrayal of their success is a negative place to let yourself drift into. Here are some tips for when the self-destructing starts to step in. 

  • GET BUSY! This is when you need to dive even further into your own situation. Recognize your journey is exactly that, YOURS. 
  • STAY FOCUSED on you and that special gift you are offering to the world. What keeps you unique? What are you offering to your clients and customers that is needed? Reminding yourself why you began can jump start the motivation train. 
  • SHOUT IT OUT to everyone, letting them know who you are and what your business has to offer. Compose an email and send it other's within your industry introducing yourself. Get out from behind the computer and meet other creatives. Join a meet up, one where you can chat among other like-minded individuals. If you are looking to find one in your area you can check out Rising Tide Society, to locate one near your home town. 
  • KEEP MOVING, even one small step at a time. Because in the end, forward is forward no matter how big of a jump or little a step. Forward keeps the energy going. 
  • BE YOUR OWN BIGGEST FAN. Everyone loves a cheerleader, be the best at it! 
Gift box client gift custom gift thats darlin gifting

In the end, we will all have different definitions of success. For some, success may very well be a certain number of followers, while the next may say it's the amount of inquiries they receive in a single day. For me, success is the end result of each gift design I hand over to my clients and customers. Success is the thoughtful email they send to me afterwards. Success is the feeling a gift I designed gives someone who is preparing to start chemotherapy or the Bride that needed help with saying Thank You to her best friends. Success to me will always be a feeling and not a number. 

XO-

Malissa

please allow me to introduce myself

I've re-written this post probably a dozen times. I would type out a few paragraphs followed immediately by hitting the delete button until the entire page was cleared to only start over again and then again and again. Aaaahhhhh the pressure of my first official post! Then I thought, I'm just gonna go with it. Let's try that approach and see how it turns out. So here it is, me just going with it.

the girl behind the gift box

Being this is my very first post and most of you may not know anything about me or my business yet, this would be the perfect place for us to get acquainted. Hello! My name is Malissa, the creative heart and soul behind That's Darlin'.

Do you have that one friend, the one that ALWAYS gives the greatest gifts? The one that knows exactly what to give and makes it look seemingly easy? Well... I'm THAT girl, (Hi!) Since I can remember, I have had a love for all things pertaining to gift giving. Ribbons, tags, tissue paper, baskets, boxes, bows, you name it, I probably own it. But I have a secret I want to share with you. The art of gift giving is not about the items you choose, but the love, thought and presentation you put into it. How do I know this? Years and years of hearing the same responses over again and again, "This looks so beautiful I don't want to open it." or "I can't believe you spent this much time on my gift." A year later, they may not remember the products you gave them, but I can promise they will remember the thoughtfulness, the love and the way it made them feel. That my friends is the secret behind the gift. 

For me, this is an important part of my branding, it is the driving force behind this business. I want each recipient to feel that their gift was personally designed just for them. Whether it's a Bride wanting to say "Thank You" to her bridal party in a lovingly way or a business looking to send a gift to their newly signed clients, each has its own story, its own feeling, that I will convey on your behalf through the gifting process. 

Rewind to a couple of months ago - I had a meeting with Dana, the creative story teller behind Between Sleep and Awake. We spent the morning chatting about my passion for this business and why it's so much more than pretty items in a box. We both decided that working on a brand movement video would be the best option to convey the emotion and let everyone see the heart that is behind this brand. I was so nervous to take on this project, as it made me feel that I needed to be vulnerable and let my guard down. As much as I love using Instagram as a form of my marketing, it was now time for everyone to get to know more about the girl behind the gift boxes. And why this business is so much more than a product. 

So... Without further ado, please enjoy the final product of what I consider to be my heart and soul on screen. To me, this is everything... 

PS: Thank you Dana for helping me share this vision with the world. It is my greatest accomplishment thus far.

Brand movement video
Client meeting for custom gifting services
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Custom welcome gifts bridesmaid gifts and client gifts
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Will you be my bridesmaid gifts Welcome Gifts Wedding Gifts
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Custom Bridesmaid gifts and client gifts
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Life Style Photography Love & Light Photographs

Floral Design Flowers by Melinda

Braned Movement Video Between Sleep and Awake