Client gifts don't need to be overwhelming
How do you thank your clients for investing in you? Trusting you? Recommending you? Choosing to work with you project after project, year after year and as I'm typing this out, I'm hoping your answer isn't, I don't... Clients, customers they are all the same. They are the reason you get to do what you do and hopefully love. They are the reason you can pay those bills and employ a team behind you. They are the heartbeat of your company and they should be thanked properly.
You need to acknowledge that your client base has options to work with anyone else, but they chose YOU!
This can be over-looked from the day to day grind. The truth is, our client list has the ability to take their business and money elsewhere. But they have chosen to work with YOU and that is the greatest compliment! I receive emails daily regarding client gifts and asking if I "think they are necessary." YES, YES, YES! The answer will always be YES! Now, before I lose you, this doesn't mean you need to spend an exuberant amount of money or have something that is over-the-top fancy. A well thought-out, cohesive and aesthetically pleasing gift will deliver an even better impact than a gift that is mismatched or doesn't align with your business values. Client gifts are not just a way of letting your client base know how much they mean to you but it's an opportunity to reintroduce them to your brand and what it stands for.
I've worked with all different types of businesses and organizations, designing the perfect compliment to their brand and the feed-back is always parallel with one another. Upon receipt of their gift, the client is reminded why they have chosen you. Simply, because your attention to detail and customer service are the finest they have ever received. Whether you want to send a special gift during the Holiday season or at different intervals through-out the relationship, there is no wrong time to gift your clientele.
When you work with That's Darlin' we will dig into the core values of your brand to create a unique experience for your clients. To get started on your very own custom gift experience for client or corporate gifting, visit our Custom Gift Shop.
Photo by Love and Light Photographs