I've re-written this post probably a dozen times. I would type out a few paragraphs followed immediately by hitting the delete button until the entire page was cleared to only start over again and then again and again. Aaaahhhhh the pressure of my first official post! Then I thought, I'm just gonna go with it. Let's try that approach and see how it turns out. So here it is, me just going with it.
the girl behind the gift box
Being this is my very first post and most of you may not know anything about me or my business yet, this would be the perfect place for us to get acquainted. Hello! My name is Malissa, the creative heart and soul behind That's Darlin'.
Do you have that one friend, the one that ALWAYS gives the greatest gifts? The one that knows exactly what to give and makes it look seemingly easy? Well... I'm THAT girl, (Hi!) Since I can remember, I have had a love for all things pertaining to gift giving. Ribbons, tags, tissue paper, baskets, boxes, bows, you name it, I probably own it. But I have a secret I want to share with you. The art of gift giving is not about the items you choose, but the love, thought and presentation you put into it. How do I know this? Years and years of hearing the same responses over again and again, "This looks so beautiful I don't want to open it." or "I can't believe you spent this much time on my gift." A year later, they may not remember the products you gave them, but I can promise they will remember the thoughtfulness, the love and the way it made them feel. That my friends is the secret behind the gift.
For me, this is an important part of my branding, it is the driving force behind this business. I want each recipient to feel that their gift was personally designed just for them. Whether it's a Bride wanting to say "Thank You" to her bridal party in a lovingly way or a business looking to send a gift to their newly signed clients, each has its own story, its own feeling, that I will convey on your behalf through the gifting process.
Rewind to a couple of months ago - I had a meeting with Dana, the creative story teller behind Between Sleep and Awake. We spent the morning chatting about my passion for this business and why it's so much more than pretty items in a box. We both decided that working on a brand movement video would be the best option to convey the emotion and let everyone see the heart that is behind this brand. I was so nervous to take on this project, as it made me feel that I needed to be vulnerable and let my guard down. As much as I love using Instagram as a form of my marketing, it was now time for everyone to get to know more about the girl behind the gift boxes. And why this business is so much more than a product.
So... Without further ado, please enjoy the final product of what I consider to be my heart and soul on screen. To me, this is everything...
PS: Thank you Dana for helping me share this vision with the world. It is my greatest accomplishment thus far.